underestimating Mr. Nixon’s formidable appeal to the vast 
     conservative forces of the United States.

     Another way of explaining the acceptable, as opposed to 
the unacceptable, TV personality is to say that anybody whose 
appearance  strongly declares his role and status in life is wrong 
for TV. Anybody who looks as if he might be a teacher, a 
doctor, a businessman, or any of a dozen other things all at 
the same time is right for TV. When the person presented looks  
classifiable, as Nixon did, the TV viewer has nothing to fill in. He 
feels uncomfortable with his TV image. He says uneasily, 
“There’s something about the guy that isn’t right.” The viewer 
feels exactly the same about an exceedingly pretty girl on TV, 
or about any of the intense “high definition” images and 
messages from the sponsors. It is not accidental that 
advertising has become a vast new source of comic effects